Contents

• Acronyms and Abbreviations
• Concepts and Fundamentals
• Best Practices
• Ad Managers / Ad Servers / Platforms
• Google Ad Manager
• GAM Libraries / Tools
• Facebook / Instagram
• Programmatic
• Header Bidding (HB)
• Prebid
• Prebid Libraries / Tools
• CMP / Consent Management Platform
• Ads.txt Manager
• Adtech Report / Insight

Acronyms and Abbreviations

• AdOps: Advertising Operations
• AdX: Ad Exchange
• CPC: Cost Per Click
• CPM: Cost Per Mille
• CR: Conversion Rate
• CTR: Click Through Rate
• DFP: DoubleClick for Publishers
• DMP: Data Management Platform
• DSP: Demand Side Platform
• eCPM: Effective Cost Per Mille
• HB: Header Bidding
• RTB: Real Time Bidding
• SSP: Supply Side Platforms
• CMP: Consent Management Platform
• GDPR: General Data Protection Regulation
• CCPA: California Consumer Privacy Act
• IAB: Interactive Advertising Bureau
• DFP: Google DFP - Google Ad Manager
• Ads.txt: Authorised Digital Sellers
• Sellers.json: The entities are that are sellers of digital advertising

Concepts and Fundamentals

• What does an Ad Server does and how can you benefit from it? - Explain what an Ad Server do and how it can benefit your business.

Best Practices

• Coalition for Better Ads - A group of companies (Google, Facebook, etc) that published a research about how to improve the online consumer ad experience and defined some standards.

Ad Managers / Ad Servers / Platforms

• Adform - Advertising platform.
• Adzerk - Ad serving APIs to build and scale server-side ad platforms.
• Google Ad Manager (formerly DFP: DoubleClick for Publishers)
• Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.

Google Ad Manager

• About Ad Manager and Ad Exchange - Info about Google Ad Manager and Ad Exchange.
• Common problems / Troubleshooting - How to solve common problems / issues with Google Ad Manager.
• Google Ad Manager Fundamentals - Google Academy videos about Ad Manager (you should login to see the videos).
• Help center - Google Ad Manager Help Center.
• Release notes (2019) - 2019 Google Ad Manager releases archive.
• Setup guide - Guide to set up Google Ad Manager.

GAM Libraries / Tools

• React DFP - GitHub | Docs - React library to implement Google Ad Manager on your website.

Facebook / Instagram

• Facebook Blueprint - Online training for Advertising on Facebook and Instagram.

Programmatic

• Google Ads Academy: Programmatic - Google Academy videos about Programmatic (you should login to see the videos).

Header Bidding (HB)

• Beginner's Guide to Header Bidding - Complete guide to understand HB, why it's important, how does it work.
• What is Header Bidding by Prebid - Guide about HB from the most used library to implement it.

Prebid

• Prebid - Website of the most used library to implement HB.
• Prebid for AdOps - Prebid Guide to AdOps.
• Prebid for Developers - Prebid Guide to Developers.
• Google Ad Manager + Prebid.js - How to setup Prebid.js with Google Ad Manager.
• Bidding Stack for Prebid - Complete Programmatic Header Bidding Stack for Publisher

Prebid Libraries / Tools

• Prebid + GAM setup tool - An automated line item generator for Prebid.js and Google Ad Manager.
• React Prebid - GitHub | Docs - React library to implement Google Ad Manager on your website.
• Prebid Analytics - Prebid.js Analytics by Pubperf

CMP / Consent Management Platform

• UniConsent for GDPR CCPA - Independent consent management platform, certified IAB CMP.

Ads.txt Manager

• Ads.txt Manager - Ads.txt Management Tool, share editing permission.

Adtech Report / Insight

• Adtech Index - Adtech Index and Insight Report