AdOps Resources

A curated list of advertising and programmatic media and resources.

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# AdOps Resources

# Contents

# Acronyms and Abbreviations

  • AdOps: Advertising Operations
  • AdX: Ad Exchange
  • CPC: Cost Per Click
  • CPM: Cost Per Mille
  • CR: Conversion Rate
  • CTR: Click Through Rate
  • DFP: DoubleClick for Publishers
  • DMP: Data Management Platform
  • DSP: Demand Side Platform
  • eCPM: Effective Cost Per Mille
  • HB: Header Bidding
  • RTB: Real Time Bidding
  • SSP: Supply Side Platforms
  • CMP: Consent Management Platform
  • GDPR: General Data Protection Regulation
  • CCPA: California Consumer Privacy Act
  • IAB: Interactive Advertising Bureau
  • DFP: Google DFP - Google Ad Manager
  • Ads.txt: Authorised Digital Sellers
  • Sellers.json: The entities are that are sellers of digital advertising

# Concepts and Fundamentals

# Best Practices

  • Coalition for Better Ads - A group of companies (Google, Facebook, etc) that published a research about how to improve the online consumer ad experience and defined some standards.

# Ad Managers / Ad Servers / Platforms

# GAM Libraries / Tools

  • React DFP - GitHub | Docs - React library to implement Google Ad Manager on your website.

# Facebook / Instagram

# Programmatic

# Header Bidding (HB)

# Prebid

# Prebid Libraries / Tools

# Ads.txt Manager

# Adtech Report / Insight