Advertising Operations (AdOps) | AdOps

Acronyms and Abbreviations

AdOps: Advertising Operations
AdX: Ad Exchange
CPC: Cost Per Click
CPM: Cost Per Mille
CR: Conversion Rate
CTR: Click Through Rate
DFP: DoubleClick for Publishers
DMP: Data Management Platform
DSP: Demand Side Platform
eCPM: Effective Cost Per Mille
HB: Header Bidding
RTB: Real Time Bidding
SSP: Supply Side Platforms
CMP: Consent Management Platform
GDPR: General Data Protection Regulation
CCPA: California Consumer Privacy Act
IAB: Interactive Advertising Bureau
DFP: Google DFP - Google Ad Manager
Ads.txt: Authorised Digital Sellers
Sellers.json: The entities are that are sellers of digital advertising
ADCP: Ad Context Protocol - One protocol for AI agents to buy media, build creatives, and activate audiences across any platform
MCP: Model Context Protocol - Anthropic's protocol for AI tool connections
A2A: Agent to Agent - Google's protocol for AI agent communication
VAST: Video Ad Serving Template
VPAID: Video Player Ad-Serving Interface Definition
MRAID: Mobile Rich Media Ad Interface Definitions
OpenRTB: Open Real-Time Bidding protocol
CTV: Connected TV
OTT: Over The Top
DOOH: Digital Out of Home
ROAS: Return on Ad Spend
LTV: Lifetime Value
CDP: Customer Data Platform
UID2: Unified ID 2.0
PMP: Private Marketplace
PG: Programmatic Guaranteed
SPO: Supply Path Optimization
ATT: App Tracking Transparency (Apple)
SKAN: SKAdNetwork (Apple's attribution framework)
CAPI: Conversions API
Topics API: Google's Privacy Sandbox interest-based advertising

What does an Ad Server does and how can you benefit from it? - Explain what an Ad Server do and how it can benefit your business.

Coalition for Better Ads - A group of companies (Google, Facebook, etc) that published a research about how to improve the online consumer ad experience and defined some standards.

Adform - Advertising platform.
Adzerk - Ad serving APIs to build and scale server-side ad platforms.
Google Ad Manager (formerly DFP: DoubleClick for Publishers)
Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.

About Ad Manager and Ad Exchange - Info about Google Ad Manager and Ad Exchange.
Common problems / Troubleshooting - How to solve common problems / issues with Google Ad Manager.
Google Ad Manager Fundamentals - Google Academy videos about Ad Manager (you should login to see the videos).
Help center - Google Ad Manager Help Center.
Release notes (2019) - 2019 Google Ad Manager releases archive.
Setup guide - Guide to set up Google Ad Manager.

React DFP - GitHub | Docs - React library to implement Google Ad Manager on your website.

Google Ads Academy: Programmatic - Google Academy videos about Programmatic (you should login to see the videos).

Beginner's Guide to Header Bidding - Complete guide to understand HB, why it's important, how does it work.
What is Header Bidding by Prebid - Guide about HB from the most used library to implement it.

Prebid - Website of the most used library to implement HB.
Prebid for AdOps - Prebid Guide to AdOps.
Prebid for Developers - Prebid Guide to Developers.
Google Ad Manager + Prebid.js - How to setup Prebid.js with Google Ad Manager.
Bidding Stack for Prebid - Complete Programmatic Header Bidding Stack for Publisher

Prebid + GAM setup tool - An automated line item generator for Prebid.js and Google Ad Manager.
React Prebid - GitHub | Docs - React library to implement Google Ad Manager on your website.
Prebid Analytics - Prebid.js Analytics by Pubperf

UniConsent Consent Management Platform - Independent consent management platform, certified IAB CMP.

IAB TCF 2.2 - Transparency & Consent Framework
GPP - Global Privacy Platform - The Global Privacy Platform (GPP)
IAB TCF CA - TCF Canada
Global Privacy Control - Exercise your legal privacy rights in one step via Global Privacy Control (GPC)