Advertising Operations (AdOps)

A curated list of advertising and programmatic media and resources.


Acronyms and Abbreviations

  • AdOps: Advertising Operations
  • AdX: Ad Exchange
  • CPC: Cost Per Click
  • CPM: Cost Per Mille
  • CR: Conversion Rate
  • CTR: Click Through Rate
  • DFP: DoubleClick for Publishers
  • DMP: Data Management Platform
  • DSP: Demand Side Platform
  • eCPM: Effective Cost Per Mille
  • HB: Header Bidding
  • RTB: Real Time Bidding
  • SSP: Supply Side Platforms
  • CMP: Consent Management Platform
  • GDPR: General Data Protection Regulation
  • CCPA: California Consumer Privacy Act
  • IAB: Interactive Advertising Bureau
  • DFP: Google DFP - Google Ad Manager
  • Ads.txt: Authorised Digital Sellers
  • Sellers.json: The entities are that are sellers of digital advertising

Concepts and Fundamentals

Best Practices

  • Coalition for Better Ads - A group of companies (Google, Facebook, etc) that published a research about how to improve the online consumer ad experience and defined some standards.

Ad Managers / Ad Servers / Platforms

GAM Libraries / Tools

  • React DFP - GitHub | Docs - React library to implement Google Ad Manager on your website.

Facebook / Instagram


Header Bidding (HB)


Prebid Libraries / Tools

Ads.txt Manager

Adtech Report / Insight