# AdOps Resources
- Acronyms and Abbreviations
- Concepts and Fundamentals
- Best Practices
- Ad Managers / Ad Servers / Platforms
- Google Ad Manager
- GAM Libraries / Tools
- Facebook / Instagram
- Header Bidding (HB)
- Prebid Libraries / Tools
- CMP / Consent Management Platform
- Adtech Report / Insight
# Acronyms and Abbreviations
- AdOps: Advertising Operations
- AdX: Ad Exchange
- CPC: Cost Per Click
- CPM: Cost Per Mille
- CR: Conversion Rate
- CTR: Click Through Rate
- DFP: DoubleClick for Publishers
- DMP: Data Management Platform
- DSP: Demand Side Platform
- eCPM: Effective Cost Per Mille
- HB: Header Bidding
- RTB: Real Time Bidding
- SSP: Supply Side Platforms
- CMP: Consent Management Platform
- GDPR: General Data Protection Regulation
- CCPA: California Consumer Privacy Act
- IAB: Interactive Advertising Bureau
- DFP: Google DFP - Google Ad Manager
- Ads.txt: Authorised Digital Sellers
- Sellers.json: The entities are that are sellers of digital advertising
# Concepts and Fundamentals
- What does an Ad Server does and how can you benefit from it? - Explain what an Ad Server do and how it can benefit your business.
# Best Practices
- Coalition for Better Ads - A group of companies (Google, Facebook, etc) that published a research about how to improve the online consumer ad experience and defined some standards.
# Ad Managers / Ad Servers / Platforms
- Adform - Advertising platform.
- Adzerk - Ad serving APIs to build and scale server-side ad platforms.
- Google Ad Manager (formerly DFP: DoubleClick for Publishers)
- Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.
# Google Ad Manager
- About Ad Manager and Ad Exchange - Info about Google Ad Manager and Ad Exchange.
- Common problems / Troubleshooting - How to solve common problems / issues with Google Ad Manager.
- Google Ad Manager Fundamentals - Google Academy videos about Ad Manager (you should login to see the videos).
- Help center - Google Ad Manager Help Center.
- Release notes (2019) - 2019 Google Ad Manager releases archive.
- Setup guide - Guide to set up Google Ad Manager.
# GAM Libraries / Tools
# Facebook / Instagram
- Facebook Blueprint - Online training for Advertising on Facebook and Instagram.
- Google Ads Academy: Programmatic - Google Academy videos about Programmatic (you should login to see the videos).
# Header Bidding (HB)
- Beginner's Guide to Header Bidding - Complete guide to understand HB, why it's important, how does it work.
- What is Header Bidding by Prebid - Guide about HB from the most used library to implement it.
- Prebid - Website of the most used library to implement HB.
- Prebid for AdOps - Prebid Guide to AdOps.
- Prebid for Developers - Prebid Guide to Developers.
- Google Ad Manager + Prebid.js - How to setup Prebid.js with Google Ad Manager.
- Bidding Stack for Prebid - Complete Programmatic Header Bidding Stack for Publisher
# Prebid Libraries / Tools
- Prebid + GAM setup tool - An automated line item generator for Prebid.js and Google Ad Manager.
- React Prebid - GitHub | Docs - React library to implement Google Ad Manager on your website.
- Prebid Analytics - Prebid.js Analytics by Pubperf
# CMP / Consent Management Platform
- UniConsent for GDPR CCPA - Independent consent management platform, certified IAB CMP.
# Ads.txt Manager
- Ads.txt Manager - Ads.txt Management Tool, share editing permission.
# Adtech Report / Insight
- Adtech Index - Adtech Index and Insight Report