Data Management Platforms
Data Management Platforms (DMPs) collect, organize, and activate audience data from multiple sources to enable precise targeting and personalization. These platforms unify first-party, second-party, and third-party data, create audience segments, and integrate with DSPs and other marketing tools to improve campaign performance and ROI.
Other categories:
| Company | Description | |
|---|---|---|
 | Adobe Audience Manager | Adobe Audience Manager helps target higher conversions |
 | Audience Studio by Salesforce | Data Management Platform (DMP) from Salesforce - Salesforce.com |
 | Google Marketing Platform | Google Marketing Platform - Unified Advertising and Analytics |
 | LiveRamp | LiveRamp | Data Enablement Platform |
 | Lotame | Lotame | Data Management | Data Solutions | Identity Solutions |
 | Mapp Cloud | Mapp – The #1 Insight-led customer experience platform |
 | Neustar IDMP | Trusted Connections at the Moments that Matter the Most | Neustar |
 | Nielsen DMP | Marketing Cloud Solutions | Nielsen |
 | Oracle CX Marketing | Marketing Cloud | Oracle |
 | Permutive | Audience Platform for Publishers |
 | SAS Data Management | SAS Data Management | SAS |